But there will always be a free experience on FIFA+." "That doesn't mean to say that we may not evolve over time should there be a value proposition that allows us to charge subscription if we step into premium rights or adopt other kind of models. There is no plan to charge a subscription fee for the service," she said. "It is free and the intention is it's free forever. That is effectively the monetization story of the platform," said Charlotte Burr, FIFA+ Project Lead told reporters in a conference call.īurr added there were no plans to charge viewers for content but that changes could not be ruled out in the future. There will also be opportunities to co-produce branded content, for example, and plenty of other activation opportunities partners. "There will be video advertising, pre roll advertising, there will be banner advertising. From launch, 1,400 matches will be live streamed monthly on FIFA+, rising rapidly."įIFA's biggest source of revenue is television broadcast rights to the men's World Cup and while they currently have no plans to charge for the content on FIFA+, the organisation does expect to generate income from advertising.
"FIFA+ offers live coverage from Europe's topflight leagues to previously unserved competitions from around the world in men's, women's and youth football. "By the end of 2022, FIFA+ will be streaming the equivalent of 40,000 live games per year from 100 Member Associations across all six confederations, including 11,000 women's matches," FIFA said in a statement. The matches will also be archived and there are also highlights packages.
The live games will be geo-blocked so that the service does not compete with existing rights-holding broadcasters of competitions.
"This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game," said FIFA president Gianni Infantino.įIFA is launching the service with a feature-length documentary on former Brazil and Barcelona midfielder Ronaldinho along with a number of other films, under the title 'FIFA Originals' created by outside production companies. The new platform, which is advertiser funded, also includes an archive of every World Cup and Women's World Cup match ever recorded on camera. MANCHESTER, England, April 12 (Reuters) - FIFA has launched a new streaming video service, FIFA+, which will provide free live games from competitions around the world plus 'Netflix style' documentaries.
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